Lewis Hamilton's Ferrari Preparations Overshadowed by Super Bowl Appearance with Kim Kardashian

Lewis Hamilton's focused preparations for his second season with Ferrari are sharing headlines with personal life speculation, as the seven-time champion was spotted with Kim Kardashian at the Super Bowl amid dating rumors. The Briton, however, remains squarely concentrated on the track, expressing strong optimism after a productive private test in Barcelona for the Scuderia.

Why it matters:

Hamilton's move to Ferrari is one of the biggest stories in modern F1, and any distraction—real or perceived—from his integration and performance is scrutinized. His ability to maintain focus amidst intense media attention off-track will be critical as he aims to help return the iconic team to championship contention under new regulations.

The details:

• Hamilton and Kardashian were seen seated together at the Super Bowl in California, alongside a group including her sister Kendall Jenner, Justin and Hailey Bieber, and Apple's Tim Cook.
• British tabloid The Sun reported earlier this month that the pair have been on several trips together this year, including to exclusive locations like Estelle Manor and Paris.
• The F1 driver and SKIMS founder have been acquainted since 2014 but have not been romantically linked until now.
• On-Track Focus: Away from the speculation, Hamilton is deep in work with Ferrari. He described the recent Barcelona test as "a really enjoyable week," praising the team's winter progress.
• Team Momentum: He highlighted the car's reliability and consistent mileage, stating, "I really feel the winning mentality in every single person in the team more than ever."

What's next:

All attention now turns to the start of the 2026 F1 season, Hamilton's second with Ferrari and the first under a new set of technical regulations. The positive sentiment from testing must translate into performance on track. Hamilton acknowledged that work remains, but his initial integration with the team appears to be on a solid foundation as he seeks to build a new championship challenge in red.