Lewis Hamilton and Kim Kardashian make first public appearance together at Super Bowl LX

Lewis Hamilton and Kim Kardashian turned heads at Super Bowl LX in Las Vegas, confirming the first public appearance of what many are calling a new power couple. The pair were photographed side‑by‑side during the Seattle Seahawks’ 29‑13 win over the New England Patriots, fueling speculation that a romance began after a reported weekend getaway in the Cotswolds. The sighting arrives as Hamilton gears up for a pivotal 2026 Formula 1 season with Ferrari.

Why it matters:

The Hamilton‑Kardashian pairing merges two global brands, giving both the sport and the celebrity world a fresh media hook. For Hamilton, who is still seeking redemption after a winless 2025 with Ferrari, the high‑profile romance could boost his marketability and distract from on‑track pressure. For Kardashian, the association with a seven‑time world champion expands her reach into a traditionally male‑dominated motorsport audience.

The details:

• Hamilton set the fastest lap of the five‑day Barcelona F1 2026 shakedown, 1:16.348, a tenth quicker than George Russell’s previous benchmark.
• The Sun reported a “very romantic” weekend at Estelle Manor in the Cotswolds for Hamilton and Kardashian following the test.
• Both were seen at Super Bowl LX, seated together in a VIP suite while the Seahawks clinched a 29‑13 victory.
• Damon Hill dismissed the lap as “utterly pointless,” questioning its relevance to Ferrari’s development.
• Hamilton recently split with manager Marc Hynes, signaling a fresh start ahead of the 2026 season.

What's next:

All eyes now turn to the start of the 2026 season, where new chassis and power‑unit regulations could level the playing field for Ferrari and give Hamilton a chance to rewrite his recent record. Off‑track, the couple’s continued visibility may spur new sponsorships and cross‑industry collaborations, while the media will watch closely for any further confirmation of their relationship.