F1 Announces "Mickey Mouse" Collaboration with Disney Launching in 2026

Formula 1 is set to team up with Disney for a collaboration launching next year.

F1 will collaborate with Mickey Mouse, beginning in 2026, having struck a deal with Disney. The famous rodent and his "friends" will enter the world of Formula 1 through "experiences, content, and merchandise around the globe."

More information on the specifics of the collaboration will be confirmed in the coming months.

Emily Prazer, F1 chief commercial officer, stated: "Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa."

She added: "It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.

"It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond."

Former F1 driver Romain Grosjean was present at the launch.

F1 data shows that more than four million children aged eight to 12 now actively follow the championship across the European Union and United States.

Tasia Filippatos, Disney consumer products president, commented: "As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love."

She concluded: "This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike."