Sergio Perez to Throw Ceremonial First Pitch for LA Dodgers

Sergio Perez to Throw Ceremonial First Pitch for LA Dodgers

Red Bull's Sergio Perez, who is set to join the new Cadillac F1 team next season, will throw the ceremonial first pitch for the Los Angeles Dodgers this Wednesday. The unique crossover event celebrates Mexican Heritage Month and Mexican Independence Day.

Why it matters:

This moment highlights the growing synergy within TWG Global's diverse sports portfolio, which includes the Dodgers, LA Lakers, Chelsea FC, and now the Cadillac F1 team. It also provides a significant cultural celebration for Perez and Mexican fans.

The big picture:

Perez was recently confirmed as a Cadillac F1 driver, pairing with Valtteri Bottas for the team's Formula 1 debut. His involvement with the Dodgers underscores the expansive reach of TWG Global's sports properties and their ability to create cross-sport engagement.

The details:

• Perez will throw the ceremonial first pitch before Wednesday's game against the Philadelphia Phillies at Dodger Stadium.
• The event is timed to celebrate Mexican Heritage Month and the week of Mexican Independence Day.
• Beyond the pitch, Perez will participate in batting practice and meet Dodgers players.
• Perez expressed his honor: "I'm very proud to celebrate this moment with the Los Angeles community and with Mexican fans everywhere."
• Dan Towriss, CEO of Cadillac and TWG Motorsports, stated the event "brings together two of TWG's iconic teams" and is a "celebration of sport and culture."

What's next:

This event is an early indicator of how Cadillac's F1 entry, backed by TWG Global, might leverage its broader sports network for unique promotional and cultural initiatives, bridging F1 with other major sports leagues.