Checo Perez Steps onto Dodger Mound for Mexican Heritage Celebration

Sergio Perez Throws First Pitch at Dodger Stadium for Mexican Heritage Celebration**Why it matters:**Mexican F1 driver Sergio "Checo" Perez threw the ceremonial first pitch at Dodger Stadium, marking a significant cross-over event by TWG Global to celebrate Mexican Heritage Month and Mexican Independence Day week. This initiative aims to bridge global fanbases between F1 and MLB while highlighting the unifying power of sport.**The big picture:**TWG Global, which owns both the Los Angeles Dodgers and the Cadillac F1 Team, orchestrated this event as its first multi-sport collaboration. It underscores the conglomerate's strategy to bring top athletes into broader cultural conversations and introduce diverse audiences to new sporting platforms. For Perez, it reinforces his stature as a celebrated Mexican athlete and his role in shaping the identity of the Cadillac F1 Team, which is set to debut in 2026.The details:- Perez's appearance took place during Wednesday's game, coinciding with Mexican Heritage Month and the week of Mexican Independence Day.- His busy schedule included batting practice with the Dodgers, meeting players, participating in a press conference, and exchanging a signed Cadillac F1 helmet for a personalized Dodgers jersey before his first pitch.- Perez expressed his honor, stating, "I’m very proud to celebrate this moment with the Los Angeles community and with Mexican fans everywhere." He also noted, "Baseball is new for me, but it is great to see how sport has this incredible power to bring people together." - Mark Walter, Chairman of the Dodgers and CEO of TWG Global, emphasized the power of sport to unite fans and the shared commitment to excellence across TWG's portfolio.- Dan Towriss, CEO of TWG Motorsports and the Cadillac F1 team, highlighted the event as a celebration of sport and culture, igniting fandom for both teams.**What's next:**Cadillac, with Perez and Valtteri Bottas as drivers, is gearing up for its Formula 1 debut in 2026. The team plans to leverage state-of-the-art racing technology and General Motors' expertise to compete at the highest level of F1. Events like these further build global recognition and fan engagement for the upcoming F1 venture.