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Red Bull Racing's communication breakdown amid turmoil

Red Bull Racing's communication breakdown amid turmoil

Summary
Amid poor performance and internal staff complaints, Red Bull Racing has adopted a policy of complete media silence, canceling briefings and refusing to comment on departures or controversies. This breakdown in communication is damaging the team's PR and contrasts sharply with its previous media-savvy approach under former leadership.

Red Bull Racing is facing a period of significant internal discord and on-track struggles, yet the team's official response has been a strategy of near-total silence with the media. This approach, a stark departure from the Christian Horner era, is allowing negative stories to fester and is frustrating international journalists seeking clarity on the team's direction and personnel changes.

Original Article :https://www.gpblog.com/en/analysis/theres-turmoil-at-red-bull-racing-and-the-tea...

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