Mercedes-AMG F1 Launches 2026 adidas 'Silver Arrows' Collection

The Mercedes-AMG Petronas Formula 1 Team has debuted its first major fanwear collection with new technical partner adidas, the 2026 'Silver Arrows' line, marking a new chapter in the team's off-track branding. The collection blends modern athletic design with the team's historic motorsport aesthetic, featuring a coordinated off-white and dark grey color palette across apparel, footwear, and accessories.

Why it matters:

This launch represents the first tangible product of Mercedes F1's pivotal switch from Tommy Hilfiger to adidas, signaling a strategic shift from high-fashion collaboration to a performance and sportswear-focused partnership. For a team in the midst of a competitive rebuild on track, establishing a strong, fresh commercial identity is crucial for fan engagement and global brand relevance, especially as F1's cultural popularity continues to surge.

The details:

• The collection is described as "where performance meets timeless tradition," inspired by Mercedes-Benz's racing history. Key items include a track top (£110), a polo shirt (£70), a tote bag (£65), and 'Crazychaos 2000' trainers (£80).
• Initial fan reaction on social media has been positive, with comments praising the aesthetic, such as "These pieces look SO GOOD."
• The multi-year partnership with adidas was announced in 2025, replacing the team's long-standing deal with Tommy Hilfiger. Team Principal Toto Wolff stated the alliance is a "statement of intent" and a "groundbreaking collaboration that will redefine what team and fanwear means in our sport."
• Richard Sanders, the team's Chief Commercial Officer, emphasized that shared values of performance and innovation are at the core of the deal, with goals to reinvent teamwear for marginal gains and create apparel that appeals to both loyal fans and new audiences discovering F1.

What's next:

The 2026 Silver Arrows collection is the foundational launch for the Mercedes-adidas partnership. The focus will now shift to evolving the range and leveraging adidas's sportswear expertise to deliver on the promise of performance-inspired fanwear. Success for this collaboration will be measured by its commercial reception and its ability to enhance the team's brand profile as they work to return to championship contention on the circuit.