Mercado Libre Returns as Alpine Sponsor for Franco Colapinto Ahead of Australian GP

Alpine confirmed that Mercado Libre, the e‑commerce platform that has backed Argentine driver Franco Colapinto since his junior‑formula days, is back on the A526 for the 2024 season. The renewal was announced on the eve of Friday’s practice session in Melbourne, signalling a stable financial foundation for the rookie’s third year in Formula 1.

Why it matters:

• Latin American reach – The partnership reinforces Formula 1’s push into a key growth market, giving Alpine a stronger foothold in the region.
• Driver funding – Consistent backing is vital for a rookie navigating the steep learning curve of the sport’s premier class.
• Commercial strategy – For Alpine, the deal blends performance ambition with a high‑visibility brand that aligns with its innovation narrative.

The details:

• Sponsorship renewal – Mercado Libre’s logo will reappear on the car’s A‑spec livery, restoring a familiar visual cue that was missing at the season‑launch press conference.
• Colapinto’s view – The driver called the support “a dream come true,” noting that each season demands more preparation, focus and ambition, and that Mercado Libre’s belief adds special meaning to his effort.
• Team perspective – Alpine adviser Flavio Briatore highlighted a shared vision of innovation and high performance, stressing that the sponsor strengthens Alpine’s connection with Latin America, a crucial audience for the sport.
• Sponsor’s narrative – Sean Summers, EVP and CMO of Mercado Libre, reflected on a three‑year journey that began with a young talent taking his first F1 steps, emphasizing the company’s commitment to nurturing Latin American drivers.

What’s next:

• Colapinto will launch his campaign at the Australian Grand Prix, aiming to extract maximum performance from the first lap onward.
• The renewed partnership is expected to generate additional marketing activations across the continent throughout the season, enhancing both brand exposure and fan engagement.
• As Alpine battles for points in a tightly contested midfield, the stability of the sponsorship could prove decisive in sustaining development momentum and supporting Colapinto’s growth as a contender.