McLaren signs media partnership with Global ahead of Canadian Grand Prix

McLaren has announced a multi-year partnership with media and entertainment company Global, becoming an official race partner and official audio race partner for both its Formula 1 team and its new hypercar program entering the World Endurance Championship in 2027.

The deal was unveiled live on Heart radio's breakfast show, with presenters from Global's Capital station visiting the McLaren Technology Centre. Global branding will appear on team headsets at the Monaco and British Grands Prix, along with other key European races.

Why it matters:

• The partnership strengthens McLaren's commercial portfolio as it defends its constructors' titles and prepares for a dual F1-WEC campaign. Global's radio and digital platforms offer direct fan engagement, enhancing McLaren's reach beyond traditional motorsport audiences.
• The collaboration aligns with McLaren's strategy to leverage media partnerships for broader brand exposure, particularly as it expands into endurance racing with the MCL-HY hypercar.

The details:

• Multi-year scope: The agreement covers McLaren's F1 outfit and the WEC hypercar team, which recently completed its first test at Autodromo Riccardo Paletti.
• On-site activation: Global branding will feature at select European races, integrating the media company into the paddock experience.
• Quotes from executives: Matt Dennington (McLaren Racing) emphasized reaching fans in meaningful ways, while Global's Mike Gordon highlighted shared values of performance and precision.

What's next:

• Global will provide audio race coverage and updates through its Global Player platform and radio brands. The partnership debuts this weekend in Canada, as McLaren looks to build on its Miami performance where Lando Norris and Oscar Piastri finished second and third.
• McLaren's hypercar WEC entry, driven by Mikkel Jensen and Laurens Vanthoor, will begin competition in 2027, with the media deal supporting its launch.