Martin Brundle Reacts to Sky Sports' Extended F1 Contract Through 2034

Martin Brundle has responded to Sky Sports' new broadcast deal with Formula 1, which extends coverage through to the end of 2034 in the UK, Ireland, and Italy. The veteran commentator and former F1 driver emphasized the weight of responsibility, calling F1 the third biggest global sport behind the Olympics and World Cup — but happening 24 weekends a year. He stressed the need for audience trust and praised Sky's commitment to a dedicated channel that began in 2012.

Why it matters:

Since 2019, Sky has been the exclusive broadcaster of F1 in the UK and Ireland, and this decade-long extension solidifies that position. Brundle's own journey with Sky — leaving the BBC in 2012 because he saw a "commitment to Formula 1 for the future" — reflects a partnership that has shaped modern F1 broadcasting. The deal also covers F2, F3, F1 Academy, and Porsche Supercup.

The details:

• Brundle described the responsibility as "huge," noting that it's a sport that occurs 24 times a year, requiring constant live coverage and hundreds of hours of additional content.
• He highlighted the "amazing team of creative people" and the digital side: features, stories, podcasts, and catch-up content.
• Recalling his 2012 decision to join Sky, Brundle said: "As soon as they told me they were going to have a dedicated Sky F1 channel, I thought, right, this is serious. I need to be part of this."
• Audience first: "The bottom line is, what's most important is the audience... they've got to trust us, got to believe in us. We've got to tell them the story as we see it, as it unfolds."

What's next:

With the contract running through 2034, Sky F1 will continue to deliver all practice, qualifying, sprint sessions, and races. Brundle remains a central figure in the coverage, ensuring viewers have a familiar and trusted voice for years to come.