Haas and Racing Bulls reveal special one-off liveries for F1's Japanese Grand Prix

Formula 1's Japanese Grand Prix will feature unique one-off liveries from Haas and Visa Cash App RB (Racing Bulls), marking the first special designs of the 2026 season. Haas is collaborating with Japanese entertainment giant Toho Co., while Racing Bulls has unveiled a 'spring edition' design with a prominent red color scheme for its home race.

Why it matters:

Special liveries at iconic races like the Japanese Grand Prix are a significant part of F1's show, generating fan excitement and media buzz. For the teams, these designs are powerful marketing tools that celebrate local partnerships, engage with the host country's culture, and create memorable, collectible moments in the sport's visual history.

The details:

• Haas's Godzilla Tribute: The American team is celebrating a season-long partnership with Toho Co., the studio behind the iconic Godzilla franchise. Drivers Esteban Ocon and Ollie Bearman revealed the livery at a special launch event in Tokyo. The team calls it its "first-ever collaboration with an entertainment IP."
• Racing Bulls' Spring Edition: Red Bull's sister team has adopted a one-off design featuring a much larger injection of red compared to its usual blue-and-white livery. The special red-themed team kits for the weekend match the car's new look.
• The Racing Bulls livery was first shown during the Red Bull Tokyo Drift event on March 21. The reveal was attended by drivers Liam Lawson and Arvid Lindblad, reserve driver Yuki Tsunoda, and other Red Bull athletes.

What's next:

The special liveries will make their on-track debut during the Japanese Grand Prix weekend at Suzuka. Their reception from fans and their visual impact under the lights and on television will be immediate. For Haas, the Toho partnership extends beyond this race, suggesting the potential for further collaborative activations throughout the 2026 season.