Apple and Netflix to Collaborate on F1 Content, No Changes to Drive to Survive

Despite Apple securing exclusive F1 broadcast rights in the US, there will be no changes to Netflix's popular Drive to Survive series. Apple's SVP of Services, Eddy Cue, confirmed a collaborative relationship, stating both streaming giants will work together to grow the sport's viewership.

Why it matters:

Apple TV+ becoming the sole broadcaster for Formula 1 in the US from 2026 marks a significant shift in sports media. The collaboration with Netflix on Drive to Survive ensures continuity for a key growth driver of F1's popularity, particularly in the critical American market. This strategic partnership aims to maximize audience reach and engagement, further solidifying F1's presence in mainstream entertainment.

The Details:

• Exclusive Broadcast Rights: Apple TV+ will be the exclusive US broadcaster for all F1 sessions—practice, qualifying, Sprint, and Grand Prix—starting in 2026.
• Continued Partnership with Netflix: Apple's Eddy Cue confirmed that Netflix remains a "great partner," and Drive to Survive will continue as is.
  • Cue stated: "We love the fact that they're doing Drive to Survive, and I think we will drive more viewers to them, and they'll drive more viewers to us. That's a win-win for both of us. This is about growing the sport in a huge way."
• F1's US Growth: The sport has seen substantial growth in the US, partly fueled by the Apple Original film F1: The Movie (grossing over $630 million globally) and Netflix's Drive to Survive.
• F1 TV Premium: F1 TV Premium will continue to be available in the US, bundled with an Apple TV+ subscription at no extra cost.

The big picture:

This deal signifies a concerted effort to broaden F1's appeal beyond traditional motorsport fans. By maintaining Drive to Survive while consolidating live race broadcasts on Apple TV+, F1 is leveraging the strengths of both platforms. Netflix's docu-series brings new fans into the fold, while Apple's exclusive live coverage aims to convert those new fans into dedicated viewers of the racing action. This integrated approach is designed to create a comprehensive F1 ecosystem that caters to both casual and hardcore enthusiasts, mirroring the sport's global expansion strategy.

What's next:

• The new broadcast agreement takes effect after the 2025 F1 season concludes, marking the end of ESPN's tenure as the rights holder.
• F1 CEO Stefano Domenicali emphasized the synergy, stating that broadcasters initially worried about Drive to Survive now recognize its benefit in growing the sport globally. He highlighted the importance of integrating different pieces to maximize F1's reach.
• The continued collaboration between Apple and Netflix is expected to further accelerate F1's growth trajectory, particularly in the burgeoning US market, by offering diverse and accessible content to a wide audience.