World of Hyatt Becomes Official Hospitality Partner of Audi F1 Team

The Audi F1 Team has officially named World of Hyatt as its official hospitality partner, marking the hotel group's first major entry into the world of Formula 1. This strategic collaboration will integrate World of Hyatt branding into the team's 2026 identity, featuring the logo on the upcoming car livery and driver race suits, while unlocking exclusive behind-the-scenes access for loyalty program members.

Why it matters:

As Formula 1 evolves into a luxury lifestyle platform, partnerships with global hospitality leaders are becoming essential for teams to maximize revenue and brand prestige. For Audi, this deal is a critical step in establishing a premium ecosystem around their factory entry, ensuring that partners and fans receive a world-class experience at races that matches the ambition of their engineering project.

The details:

• Brand Integration: The World of Hyatt logo will be prominently displayed on the Audi Revolut F1 Team’s 2026 car, which makes its debut on January 20, and on the suits of drivers Nico Hulkenberg and Gabriel Bortoleto.
• Exclusive Access: Hyatt loyalty members will be offered unique F1 experiences, including guided paddock tours, access to private lounges, curated race weekend itineraries, and opportunities to meet the drivers.
• Global Synergy: Hyatt’s CEO highlighted the brand's "unmatched global portfolio" in key Grand Prix destinations, positioning them to connect the excitement of motorsport with high-end travel experiences.
• Shared Values: Team CCO Stefano Battiston emphasized that the partnership unites two brands focused on "quality, experience, and long-term thinking," aiming to elevate how the team supports its traveling personnel and guests.

Between the lines:

This partnership underscores Audi's holistic approach to their F1 project. They are not just building a car; they are constructing a hospitality infrastructure capable of competing with top teams like Red Bull and Mercedes. By securing a deal before the 2026 car launch, Audi demonstrates commercial momentum and confidence in their long-term vision.

What's next:

All eyes will be on the team's livery launch on January 20 to see how the World of Hyatt branding integrates with Audi's new aesthetic. As the 2026 season approaches, expect the team to finalize more commercial agreements to support their ambitious technical and sporting goals.