Alpine Secures eToro as Exclusive Partner Ahead of 2026 Rebuild

Alpine has announced a strategic partnership with trading platform eToro, marking a commercial boost as the team undergoes a major rebuild for the 2026 season. This collaboration aligns with Alpine's shift to Mercedes power units and aims to enhance global fan engagement through digital experiences.

Why it matters:

As Alpine transitions away from in-house Renault power units to Mercedes, securing strong commercial partners is vital for funding this ambitious reset. The eToro deal not only provides financial backing but also reinforces the team's focus on modernizing its brand identity and connecting with a younger, digitally savvy audience during a pivotal regulatory era.

The details:

• Exclusive Role: eToro becomes Alpine's exclusive trading and investment partner, focusing on creating content and experiences for fans worldwide.
• Brand Visibility: The eToro logo will feature prominently on the race suits of drivers Pierre Gasly and Franco Colapinto, as well as the livery of the 2026 challenger.
• Strategic Alignment: Both brands emphasize performance and innovation. Alpine aims to leverage eToro's digital expertise to bring fans closer to the sport.
• Timeline: Alpine is set to unveil its 2026 livery on January 23 in Barcelona, followed by private testing from January 26-30.

What's next:

The 2026 season represents a fresh start for the French outfit. With new regulations and a Mercedes power unit partnership secured until at least 2030, Alpine is positioning itself to return to the front of the grid. The season kicks off in Australia in March, where the team hopes to validate its extensive rebuild.