Red Bull to Unveil 2026 Livery and Merchandise in Detroit

Red Bull Racing is set to kick off the 2026 Formula 1 season earlier than usual, unveiling its new livery and teamwear at a special Ford season-launch event in Detroit. The reveal will feature reigning champion Max Verstappen alongside his new teammate, Isack Hadjar, showcasing the "replica collection" for the upcoming campaign.

Why it matters:

As the first team to pull back the curtain on 2026, Red Bull is setting the commercial and aesthetic pace for the grid. With a massive $200m merchandise deal with Castore on the line, the team is not just showcasing a car but reinforcing its brand identity ahead of a crucial regulatory era change.

The details:

• The Launch Event: Taking place in Detroit, the event underscores the deepening technical partnership with Ford as the sport enters its new engine regulations era.
• Merchandise Drop: Fans can purchase the new range online starting Friday. The collection includes pit-lane replica t-shirts, casual wear like hoodies and jackets, and caps.
• Castore Partnership: The apparel is produced by Castore, which recently extended its deal with Red Bull. The $200m extension is the largest merchandise deal in F1 history, signaling strong commercial confidence in the team's brand.
• Design Evolution: While previous designs featured the large Red Bull name across the chest, fans are eager to see how the livery evolves for the Ford partnership era.

By the numbers:

• $200m: The reported value of the long-term extension between Red Bull and Castore.
• £24: The current sale price for previous season t-shirts, down from £80, as the team clears inventory for the new launch.

What's next:

While Red Bull grabs the headlines this week, the rest of the grid is expected to follow suit with their own livery and merchandise launches in the coming days. Fans will get their first look at how other teams have adapted to the 2026 regulations soon.