Williams reveals fan-chosen 'Flow State' livery for 2026 pre-season testing

Williams has unveiled the 'Flow State' livery, chosen by fans, which will adorn its FW48 car during the 2026 Formula 1 pre-season test in Barcelona later this month. The design, featuring navy blue lines on a white base, secured nearly a third of the total vote in a global fan poll.

Why it matters:

This marks a significant fan engagement initiative, directly involving the global audience in a key visual element of the team's identity before the new technical regulations era begins. It demonstrates Williams's commitment to connecting with its supporter base and generating early excitement for its 2026 campaign.

The details:

• The fan vote presented six different livery options, with the 'Flow State' concept emerging as the clear winner.
• The livery's name is a psychological reference to the peak concentration state drivers strive for to maximize performance.
• The white background with intricate blue lines is described as a visual metaphor representing the immense development time and data flow invested in the 2026 car project.
• The initiative garnered 54,718 total votes from fans in 162 different countries, highlighting the team's global reach.
• The livery will debut on the Williams FW48 at the official pre-season test in Barcelona, scheduled for January 26-30.

The big picture:

The reveal comes as Williams aims to build on its 2025 momentum, where it secured a strong fifth place in the constructors' championship by winning the midfield battle. Applying the fan-chosen livery during testing is a strategic move to foster community and brand loyalty ahead of a critical season where all teams will debut their interpretations of the sweeping 2026 technical regulations.