‘Simply Lovely’: How Max Verstappen's Catchphrase Became an F1 Staple

‘Simply Lovely’: How Max Verstappen's Catchphrase Became an F1 Staple

Why it matters: Max Verstappen's iconic phrase, "simply lovely," originally coined to celebrate his pole positions and Grand Prix victories, has now transcended its creator. Its adoption by other prominent figures like Lando Norris and Zak Brown highlights a unique blend of rivalry, respect, and shared joy within Formula 1.

The big picture: The term "simply lovely" became synonymous with Max Verstappen's dominant era in Formula 1. Heard frequently over team radio conversations with Gianpiero Lambiase, it served as a concise and characteristic expression of satisfaction following a successful performance.

The details:

• Norris's memorable use: At last year's Dutch Grand Prix in Zandvoort, Lando Norris, driving for McLaren, secured a comfortable victory, finishing nearly 23 seconds ahead. Over the team radio, he famously echoed Verstappen's catchphrase, "simply lovely," in response to his win.
• Norris's explanation: Speaking to Sky Sports at the time, Norris clarified his use of the phrase: "It just popped into my head, so I thought I’d say it. It’s a fun thing, I can’t think of those things – I’m not trying to have a dig or anything, like a lot of people want to come up with and headline with and all of that nonsense." He emphasized his respect for Verstappen, stating, "I respect Max a lot, so I stole one from the many, many wins that he’s got."
• Brown's championship celebration: Later in 2024, after Verstappen clinched his fourth title and McLaren secured the Constructors' Championship against Ferrari, CEO Zak Brown also used the phrase. He was heard telling Lando Norris, "simply lovely," over the team radio in the United Arab Emirates, celebrating their team's achievement.

What's next: The continued use of "simply lovely" by key figures in F1 suggests it has become more than just a personal expression for Verstappen; it's now a recognized, affectionate, and perhaps even aspirational phrase within the sport, reflecting moments of pure triumph and satisfaction.