
Sky Sports Secures F1 Broadcast Rights in UK & Ireland Until 2034
Sky Sports has extended its exclusive live Formula 1 broadcast rights in the United Kingdom and Ireland for another five years, securing its position as the sport's primary broadcaster in the region until at least 2034. The new deal, announced following the Miami Grand Prix, extends a partnership that began in 2012 and solidifies Sky's long-term investment in F1 coverage and analysis.
Why it matters:
This decade-long extension ensures continuity for millions of fans but also reinforces the pay-TV model for premier sports broadcasting in the region. For Formula 1, it represents a stable and lucrative revenue stream from one of its most historic and commercially important markets, guaranteeing high-level production and promotion as the sport continues to grow its global audience.
The details:
- The new agreement pushes Sky's exclusive live rights from the original 2029 expiry to 2034, adding a significant five-year extension to their current contract.
- Sky first won the live rights from the BBC ahead of the 2012 season, launching the dedicated Sky Sports F1 channel, which was a first for the broadcaster.
- Stefano Domenicali, President & CEO of Formula 1, praised Sky as a "dedicated, trusted, and passionate partner," highlighting their "world leading approach to live broadcasting, content creation, and behind-the-scenes analysis."
- Dana Strong, Group CEO of Sky, stated the agreement secures Sky as the home of F1 "as the sport enters an exciting era with more British talent on the grid and rising stars."
- Sky's coverage is built around a high-profile punditry team including veteran commentator Martin Brundle and world champions like Nico Rosberg, Jenson Button, and Jacques Villeneuve.
What's next:
With broadcasting rights locked in for the next decade, the focus for Sky will be on innovating its coverage to match F1's evolving landscape. This includes enhancing its storytelling around the influx of British drivers and new technical regulations, while continuing to develop its behind-the-scenes access and analytical depth. For fans, it means the familiar Sky Sports F1 presentation will remain the primary, though subscription-based, way to watch live races for the foreseeable future.
Original Article :https://www.planetf1.com/news/sky-f1-contract-announcement





