Sergio Perez to Throw Ceremonial First Pitch for LA Dodgers
Summary
Sergio Perez, future Cadillac F1 driver, will throw the ceremonial first pitch for the LA Dodgers on Sept 17, celebrating Mexican Heritage Month and unifying global sports for Cadillac's 2026 F1 debut.
Sergio Perez to Throw Ceremonial First Pitch for LA Dodgers
Why it matters: Sergio Perez, slated to join Cadillac F1 for its 2026 debut, will throw the ceremonial first pitch for the LA Dodgers on September 17 during Mexican Heritage Month. This event underscores Cadillac F1's strategy to embrace its American roots and connect with a diverse fanbase, leveraging synergies within the broader TWG Global sports portfolio that includes both teams.
The details:
- Perez expressed honor and pride in celebrating Mexican Heritage Month with the Los Angeles community and Mexican fans. He highlighted sport's power to unite and hoped for the Dodgers crowd's support for Cadillac F1.
- Mark Walter, Dodgers Chairman and TWG Global CEO, noted the event's significance in uniting fans and reflecting TWG's commitment to excellence.
- Dan Towriss, CEO of TWG Motorsports and the Cadillac F1 Team, described it as a celebration of sport and culture's collective power to ignite fandom.
- The Dodgers and Cadillac F1 are part of TWG Global's portfolio, alongside teams like the LA Lakers and Chelsea FC.
What's next: This engagement is a key step in Cadillac F1's pre-2026 efforts to build its brand, integrate its American identity, and broaden its appeal before entering Formula 1 as the 11th team. Further cross-promotional activities are expected.
Original Article :https://www.motorsport.com/f1/news/cadillac-f1s-sergio-perez-to-open-la-dodgers-...