Ricciardo's Enchante Brand Launches Ford Racing Collaboration

Daniel Ricciardo is expanding his partnership with Ford beyond the racetrack, announcing a collaboration between his fashion label, Enchanté, and Ford Racing. The co-branded merchandise line is set to drop on January 15, 2026, strategically aligning with the unveiling of the new Red Bull and Racing Bulls cars powered by Ford engines.

Why it matters:

This move solidifies Ricciardo's transition from full-time F1 driver to brand ambassador and entrepreneur. It bridges his personal brand with the motorsport legacy of Ford, leveraging his popularity to market lifestyle products while keeping him relevant in the F1 ecosystem during the high-profile Red Bull-Ford era launch.

The details:

• Strategic Timing: The collection launches on the same day Red Bull and Racing Bulls reveal their 2026 challengers in Detroit. This maximizes exposure for both the fashion line and the new technical partnership.
• Personal Connection: Ricciardo, who retired from F1 in 2024, cited personal memories of road trips in his Ford Raptor and the brand's passion for motorsports—from F1 to Dakar—as inspiration for the collaboration.
• Deepening Ties: This follows his ambassador role signed last year and appearances at events like the Ford Raptor Rally in Arizona. He also recently appeared in a Ford centennial video alongside Max Verstappen.
• Launch Event: Ricciardo is expected to attend the Detroit launch event, joining current drivers Max Verstappen, Isack Hadjar, Liam Lawson, and Arvid Lindblad for the live-streamed reveal.

What's next:

The Detroit launch will be a pivotal moment for the Red Bull-Ford alliance. Fans can expect to see the new liveries and likely spot Ricciardo sporting the new Enchanté x Ford gear as he supports the team he once drove for, now powered by the brand he represents off-track.