Ricciardo Launches 'Backyard Grand Prix' Collection Honoring Australian Legends

Ahead of his home race, Daniel Ricciardo's Enchanté brand has launched a new clothing line celebrating the raw, grassroots spirit of motorsport, with designs directly paying homage to Australian touring car icons Dick Johnson and Allan Moffat. The 'Backyard Grand Prix' collection features hoodies and tees emblazoned with their legendary Ford XC Falcons, blending nostalgia with Ricciardo's signature playful style.

Why it matters:

This move underscores Ricciardo's role as a cultural bridge in motorsport, connecting Formula 1's global spectacle with Australia's rich domestic racing heritage. As a Ford ambassador, leveraging the legacy of Johnson and Moffat—figures synonymous with Ford's success in Australia—adds authentic weight to the collection. It also represents a strategic brand extension for the popular driver, tapping into fan nostalgia and national pride just as the F1 spotlight shines on Melbourne.

The details:

• The collection centers on two standout pieces: a 'Bearbrass Nationals' hoodie featuring Dick Johnson's #17 Bryan Byrt Ford XC Falcon from 1979, and a 'Backyard Grand Prix' tee showcasing Allan Moffat's #25 Federation-sponsored XC Falcon from the same era.
• These "Hardtop Falcons" are among the most iconic cars in Australian motorsport history, with Moffat's victory at the 1977 Bathurst 1000 cementing its legendary status.
• Ricciardo describes the collection's ethos as capturing the feeling of "mates, a garage, big dreams and having a go" before professional pressures set in. The aesthetic aims for a playful, optimistic, and retro "80s paddock feel."
• The collection is currently available for purchase in Australia through the official Enchanté website.

The big picture:

This launch is more than just merchandise; it's a curated piece of fan engagement. By intertwining his personal brand with revered national history, Ricciardo deepens his connection with Australian fans and car enthusiasts. It reflects a growing trend of drivers building lifestyle brands that express their identity beyond the cockpit. For the week of the Australian Grand Prix, it serves as a perfect confluence of national heritage, driver personality, and commercial savvy, celebrating the local culture that fuels the global event.