Pierre Gasly named Lacoste brand ambassador

Alpine Formula 1 driver Pierre Gasly has expanded his profile off the track, signing on as a brand ambassador for the iconic French fashion house Lacoste. The partnership will see him front campaigns for the brand's signature polo shirt, blending his world of high-performance motorsport with Lacoste's heritage of sport and elegance.

Why it matters:

This move highlights the growing intersection between Formula 1 and high fashion, a trend largely pioneered by drivers like Lewis Hamilton. For Gasly, it represents a significant step in personal brand building beyond the cockpit, aligning him with a globally recognized luxury label and solidifying his status as a style influencer within the sport.

The details:

• Gasly will be the face of Lacoste's iconic L.12.12 polo shirt, which he described as a symbol of "effortless elegance."
• Lacoste CEO Eric Vallat stated that Gasly "perfectly embodies the spirit of performance and tenacity" and that his international career and affinity for sports like tennis and golf resonate with the brand's universe.
• The driver has been vocal about his interest in fashion, crediting Lewis Hamilton for paving the way for younger drivers to express personal style in the paddock.
• Gasly has previously attended Paris Fashion Week, sitting front row at shows for Louis Vuitton, Christian Louboutin, and Bluemarble.

What's next:

The ambassadorship runs parallel to Gasly's solid start to the 2026 F1 season, where he currently sits eighth in the championship for the Mercedes-powered Alpine team. This dual-track success—competitive on circuit and influential off it—positions him as a modern F1 athlete with a diversified portfolio, likely leading to further high-profile partnerships in the future.