More F1 Stars Tipped to Follow Guenther Steiner Into MotoGP

Former MotoGP rider Neil Hodgson believes Liberty Media's growing MotoGP influence will lure more Formula 1 personalities into bike racing, following Guenther Steiner's recent move to lead the Tech3 team.

Why it matters:

The crossover reflects Liberty's effort to replicate its F1 commercial blueprint on two wheels. Injecting familiar faces and marketing muscle could accelerate MotoGP's U.S. expansion while reshaping a traditionally insular championship.

The details:

• Steiner became CEO and full owner of Tech3 at the start of 2026 after buying out Hervé Poncharal via an IKON Capital-backed consortium in September 2025.
• Ex-Red Bull boss Christian Horner has also surfaced in MotoGP circles, signaling that F1's biggest names are increasingly open to crossing over.
• Hodgson told RacingNews365 that while "old-school" fans resist outside influence, he welcomes the influx of characters and capital to build bigger teams.
• He noted Liberty appears to be quietly observing Dorna's operations before forcing major strategic changes.

What's next:

As Liberty shifts from observation to action, more F1 figures are expected to eye MotoGP roles. If financial growth mirrors F1's post-takeover boom, Steiner's move may be the first of several high-profile migrations across motorsport's two biggest stages.