Melbourne to Host Landmark Formula 1 Exhibition in Asia-Pacific Debut

Melbourne is set to host the Formula 1 Exhibition later this year, making its first visit to the Asia-Pacific region after successful tours in Europe and the Americas.

Why it matters:

• The award-winning F1 Exhibition has drawn massive crowds globally, with its Amsterdam stint extended due to overwhelming demand.
• This marks a significant cultural event for Australia, a nation with a deep and historic connection to Formula 1.
• Melbourne, already home to the Australian Grand Prix, is a fitting location for this immersive celebration of the sport.

The details:

• The F1 Exhibition will open its doors on November 29th at the Melbourne Convention and Exhibition Centre.
• It will feature a diverse range of F1 machinery spanning several decades, alongside unique content specifically curated to highlight Australia's contributions to the sport.
• Emily Prazer, Chief Commercial Officer of Formula One Management, stated, “Every time Formula 1 comes to Melbourne, we feel the passion for the sport throughout this amazing city, so it’s only fitting for it to be the destination for the first F1 Exhibition show in Asia-Pacific.”
• She added, “The Exhibition celebrates the sport’s rich history and Australia’s outstanding contribution to Formula 1. I’m really excited for fans to go on an incredible immersive journey through our sport’s most memorable moments.”

Australia's F1 Legacy:

• Australia boasts a storied history in F1, with Sir Jack Brabham securing three world titles in the 1950s and 1960s.
• The Tasman Series once saw F1 stars regularly compete in Australia and New Zealand, inspiring future generations.
• This lineage produced talents like Tim Schenken, Larry Perkins, Vern Schuppan, Warwick Brown, and Alan Jones, who became the second Australian world champion for Williams in 1980.
• Adelaide hosted the Australian Grand Prix from 1985 before it moved to Melbourne in 1996, revitalizing the Albert Park circuit which previously hosted motor racing in the 1950s.
• More recently, Australian drivers such as Mark Webber, Daniel Ricciardo, Oscar Piastri, and Jack Doohan have competed on the global stage.

Exhibition Highlights:

• Beyond the historical exhibits, the F1 Exhibition will include a state-of-the-art simulator installation and various interactive elements.
• The experience is divided into several thematic rooms, each exploring a specific aspect of F1:
  • Defining Moments: Key historical events.
  • Inside an F1 Factory: A behind-the-scenes look at car development.
  • Drivers and Duels: Showcasing legendary drivers and rivalries, featuring helmets and race suits.
  • Ground-breaking Designs: Innovations in F1 car design.
  • Safety of the Sport: Highlighting advancements in driver safety, including the remains of Romain Grosjean’s Haas from his 2020 Bahrain GP crash.
• A dedicated cinematic experience and a section celebrating Australia's deep involvement in F1 will also be featured.