Lewis Hamilton Arrives at Canadian GP in Striking All-White Loewe Look

Lewis Hamilton once again turned the F1 paddock into a personal runway, arriving for Canadian Grand Prix media day in a striking all-white Loewe Fall/Winter pre-collection jacket paired with matching trousers, black Diesel D-Texan boots, and Loewe Speed Shield sunglasses. The seven-time champion, now driving for Ferrari, later swapped his shades for Ray-Ban Puffer sunglasses, maintaining his reputation as one of the sport's most style-conscious figures.

Why it matters:

Hamilton's ongoing fusion of motorsport and luxury fashion has elevated F1's cultural cachet, attracting a demographic beyond traditional racing fans. His collaborations with brands like Prada, Valentino, and Dior, along with his co-chair role at the 2025 Met Gala, underscore his influence as a style icon. This crossover appeal helps F1 reach new audiences and reinforces Hamilton's brand off the track.

The details:

• Styled by longtime collaborator Eric McNeal, Hamilton's outfit came from Loewe's upcoming Fall/Winter pre-collection, marking another high-fashion moment in the paddock.
• The Briton has served as a brand ambassador for Tommy Hilfiger, Puma, IWC Schaffhausen, and Lululemon, and has worked with fashion houses including Prada, Valentino, Dior, and Tommy Hilfiger.
• At the 2025 Met Gala, where he served as co-chair, Hamilton reflected on the theme of Black dandyism: "This year’s theme speaks to royalty, spirituality, and the sacred power of adornment... We’ve always been here. We’ve always been fly. And now, we’re seen."
• On track, Hamilton sits fifth in the drivers' standings with 51 points, level with Lando Norris. He achieved his first podium with Ferrari at the Chinese Grand Prix earlier this season.

What's next:

The Canadian Grand Prix weekend takes place from May 22-24 and features the third sprint race of the season. Hamilton will aim to close the gap to the championship leaders and build momentum after a mixed start with Ferrari.