Lando Norris documents creation of Madame Tussauds wax figure in new vlog

Lando Norris has pulled back the curtain on his Madame Tussauds debut, releasing a YouTube vlog that documents the full year-long process behind his wax figure. The reigning Formula 1 champion traced the project from initial measurements and hand moulds in April 2025 through to his startled first encounter with the finished piece earlier this year.

Why it matters:

The project spotlights Norris's mainstream crossover appeal while he defends his 2025 title with McLaren. A Madame Tussauds placement is reserved for global cultural heavyweights, and the detailed vlog cements the McLaren driver as one of F1's most accessible and marketable stars. It also gives fans a rare look at the painstaking craftsmanship that goes into the hyper-realistic sculptures.

The details:

• The process began in April 2025, when technicians matched Norris's skin, hair, and eye color, took moulds of his hands, and photographed him in various poses before locking in a final stance.
• The team created a clay prototype for review, which Norris admitted made him uncomfortable before they moved on to precise 3D scans of his body.
• At the grand reveal, Norris laughed nervously and said the waxwork creeped him out, joking that it looked like it wanted to fight him while quietly thanking the artists for adding a bit of extra height.
• He had originally chosen a smiling pose after expressing uncertainty about how he wanted to be seen, calling the entire experience of meeting his double "weird."

What's next:

The finished figure is expected to join the Madame Tussauds floor, giving fans a permanent chance to stand alongside the defending champion during the 2026 season. As Norris continues to blur the line between elite athlete and content creator, the vlog serves as another example of how modern F1 drivers are embedding themselves deeper into popular culture beyond the track.