Jenson Button joins Aston Martin F1 as team ambassador

2009 Formula 1 world champion Jenson Button has left his ambassador role at Williams to take on a new, multi-year ambassador position with the Aston Martin Aramco Formula 1 Team. This move strategically reunites him with Honda, Aston Martin's new works power unit partner for the 2026 season, a manufacturer deeply intertwined with his racing career.

Why it matters:

Button's shift represents more than a simple brand alignment; it's a strategic link between Aston Martin's future and proven championship pedigree. His decades of experience with Honda—spanning his first win, his title year, and his final F1 seasons—provides the team with an invaluable insider's perspective as it prepares for its critical new works partnership. This appointment signals Aston Martin's serious intent to leverage every possible advantage for its 2026 campaign.

The details:

• Button's new role will involve supporting the team's media, partner, and commercial programs.
• His history with Honda is extensive: he drove for the Honda works team from 2006-2008, winning his first Grand Prix with them in 2006.
• His 2009 championship-winning season with Brawn GP used a Mercedes engine only because Honda had abruptly withdrawn from the sport; the car was fundamentally a developed Honda design.
• He reunited with Honda for his final full F1 seasons in 2015 and 2016 at McLaren, partnering with current Aston Martin driver Fernando Alonso during a challenging period for the alliance.
• Button cited the new Honda works partnership as a "huge draw" for his decision to join Aston Martin.

What's next:

All eyes are on the 2026 season, when new technical regulations and Aston Martin's works partnership with Honda will take effect. Button's ambassadorial role is positioned to bridge the team's present identity with its future ambitions. His experience will be a resource for the team as it navigates this significant transition, aiming to transform from a consistent midfield contender into a regular championship challenger.