Haas Unveils 'Godzilla Minus Zero' Livery for Austin GP

Haas has unveiled a striking Godzilla-themed livery for the VF-26, which will be driven by Ollie Bearman and Esteban Ocon during the United States Grand Prix in Austin. The design is the latest chapter in a season-long collaboration with TOHO CO., LTD., the Japanese entertainment studio behind the legendary kaiju franchise.

Why it matters:

For a team like Haas, maximizing visual impact during its three "home" races—Miami, Austin, and Las Vegas—is a strategic necessity. By leveraging a global IP like Godzilla, the team significantly increases its commercial visibility and brand engagement within the massive US market, allowing the American-owned outfit to stand out in a crowded paddock.

The details:

• Cinematic Theme: This specific iteration celebrates the release of 'Godzilla Minus Zero,' evolving from the initial Godzilla livery debuted earlier this year at the Japanese Grand Prix.
• Visual Departure: While the previous design adhered to the team's core white, black, and red palette, the Austin version introduces splashes of light blue and aggressive, bold patterns.
• Driver Lineup: Both the VF-26 of rookie standout Ollie Bearman and the car of Esteban Ocon will sport the new aesthetic for the weekend.

The big picture:

The partnership with TOHO reflects Haas' broader strategy to blend high-performance motorsport with global entertainment. As the 2026 season enters its final stretch, the team is focusing on building a distinct identity that resonates both in the US and globally, ensuring the VF-26 remains a focal point of fan attention regardless of the championship standings.

What's next:

The 'Godzilla Minus Zero' livery will be the center of attention in Austin this weekend. Beyond the aesthetics, the team will be looking to translate this marketing momentum into on-track performance to secure valuable points on American soil.