George Russell launches own Silverstone grandstand for 2027

George Russell will have his own dedicated grandstand at Silverstone from 2027, a move he says has been years in the making. The Mercedes driver announced the launch this week, with the stand set to be located at Farm Curve, offering fans a three-day reserved seat, an official T-shirt, and access to the wider Silverstone entertainment experience.

Why it matters:

The grandstand is a way for Russell to give back to the fans who have supported him throughout his career. It also reflects the growing trend of drivers creating personal spaces for their supporters, after Lando Norris set up his own at Silverstone. For Russell, it's about building a community around his home race.

The details:

• The George Russell Grandstand will be at Farm Curve, a spot Russell personally chose despite larger options being available.
• He explained the location offers the best view of the action: fans will see the first four corners, the race start, overtakes into Turns 3 and 4, and the pitlane exit.
• Ticket holders get a three-day reserved seat, an official George Russell T-shirt delivered before the race weekend, and access to headline performances, the Drivers Inn, entertainment zones, the F1 Fanzone, and the Silverstone Museum.
• Russell admitted he had wanted to do this for years, and was slightly envious when Lando Norris launched his own grandstand first. "I was like, 'Ah, beat me to it!'" he said in a Mercedes social media video.

What's next:

Russell also shared a personal memory of his first Silverstone visit in 2009, when he cheered for Sebastian Vettel in a Red Bull jacket, complete with a bowl cut and foghorn. Tickets for the grandstand go on priority sale on September 23, with general sale starting September 24.