Ferrari Signs BingX as First Crypto Exchange Partner

Ferrari has entered a multi-year partnership with BingX, marking the crypto exchange's first venture into Formula 1. The deal, established ahead of the 2026 season, designates BingX as Scuderia Ferrari's first partner in the crypto exchange space, signaling a mutual step into new technological territories.

Why it matters:

This alliance signals Ferrari's continued push to diversify its commercial portfolio and engage with emerging digital sectors. By entering the cryptocurrency space, the team aims to connect with broader global audiences and align itself with the digital innovation driving the next era of motorsport. It highlights a trend where legacy racing teams actively seek modern, tech-driven revenue streams.

The details:

• Strategic Timing: The agreement comes as the sport prepares for the significant regulatory changes in 2026, positioning Ferrari at the intersection of traditional racing excellence and modern tech.
• First for Both: For BingX, this represents a "significant" milestone as its debut into motorsport sponsorship. For Ferrari, it is the first time they have partnered with a crypto exchange.
• Official Stance: Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, highlighted that the collaboration reflects a willingness to embrace emerging technologies. He noted that the partnership demonstrates readiness to explore cutting-edge innovation both on and off the track.
• Innovation Focus: The deal is described as an important step in Ferrari’s commitment to innovation, aiming to create new digital experiences for fans while maintaining the brand's heritage of precision.

Looking ahead:

As Ferrari gears up for the new regulatory landscape in 2026, this partnership underscores a strategy of blending heritage with forward-looking innovation. The deal is expected to bring new digital experiences to fans while reinforcing the team's commercial strength in a rapidly evolving market.