F1 Partners with DK Books on Global Family-Friendly Publishing Deal

Formula 1 has entered into a new global partnership with DK Books to produce a wide-ranging collection of family-friendly titles aimed at engaging its rapidly expanding and increasingly diverse audience. The series, which will focus on gift, activity, and educational formats, is designed to appeal to both longtime racing enthusiasts and the younger fans the sport has successfully attracted in recent years.

Why it matters:

This publishing deal signals F1's broader ambition to evolve beyond the track and establish itself as a lasting mainstream cultural brand. With a reported global fanbase of 830 million people—42% of whom are female and 43% under the age of 35—the sport is actively creating new touchpoints for supporters who may never attend a Grand Prix. By investing in accessible, educational content, F1 is laying groundwork for long-term loyalty among the demographics that will define its future.

The details:

• The partnership will produce a range of "gift, activity and educational" books highlighting F1's rich history, iconic drivers, and growing cultural influence.
• F1 reports a global fanbase of 830 million people, with 42% female and 43% under the age of 35.
• Confirmed titles include The Official F1 Quiz Book, The Official F1 Activity Book, and The Official F1 Colouring Book.
• The books are specifically designed to cater to both the younger audience F1 has tapped into in recent years and its traditional supporter base.

What's next:

The first books are scheduled to launch later this year, with the collection positioned as a "new creative avenue" for fan engagement according to F1 chief commercial officer Emily Prazer. DK Books managing director Mark Searle emphasized that F1's "astonishingly fast" growth makes this the "perfect time" for the partnership. If the series performs well, this venture could open the door to additional lifestyle and educational products as F1 continues to leverage its cultural momentum far beyond the paddock.