F1 Live season launch revived for 2027 in Milan

Formula 1 will launch the 2027 season with a three-day live event in Milan, expanding on the one-night F1 75 Live show that opened the 2025 campaign in London.

F1 Live Milan will run from February 18-20, with a standalone evening spectacle called F1 The Show on February 18 and a Milan Fan Festival across all three days. Drivers and team principals from all 11 teams are expected to appear, alongside live music and other entertainment. Further details on the venue and line-up will be announced in the coming months.

Why it matters:

The event signals F1's push to turn season launches into major fan experiences rather than simple media presentations. After F1 75 Live drew 7.5 million live broadcast viewers across 37 territories, the championship is betting on a bigger, more immersive format to grow engagement beyond race weekends.

The details:

• F1 The Show takes place on February 18, with drivers and team principals from all 11 teams set to attend.
• The Milan Fan Festival will run throughout the three-day event, drawing on elements of the fan festivals already staged at grands prix.
• Milan was chosen as host city, placing the event close to Monza and the Italian Grand Prix's home.
• Tickets go on sale later in 2026, with pre-registration available. Fans unable to attend will have coverage across multiple channels.

Between the lines:

The move from London to Milan also reflects F1's desire to rotate the launch concept across different markets. Stefano Domenicali said the championship wants fans to feel "truly immersed" in the sport, while insisting racing remains "our soul." The expanded format gives teams and drivers a rare chance to connect with fans before competitive action begins.

What's next:

With the venue and entertainment line-up still to be confirmed, the focus now shifts to ticket sales and how F1 shapes the fan festival. If Milan delivers, the season launch could become a regular fixture on the calendar.