F1 and Hot Wheels expand partnership with Infinite Rush game pack

Formula 1 has confirmed a new gaming partnership that will see all 22 cars from the 2026 grid join Hot Wheels Infinite Rush in March 2027. The F1 Car Collection Pack marks the first time the popular Hot Wheels die-cast racing cars have been brought into a video game, extending a partnership that has already proved lucrative for both sides.

Why it matters:

F1's gaming strategy has long centered on its official annual simulation releases, but the Hot Wheels deal opens a new arcade-style audience. With no dedicated F1 2026 game released, this update keeps the current cars and the new Madring circuit in the hands of fans ahead of the 2027 season.

The details:

• The pack includes all 22 cars from the 2026 F1 grid, available in Hot Wheels Infinite Rush from March 2027.
• The game offers open-world, challenge and race modes, with players able to unlock over 150 Hot Wheels cars from the collection.
• The partnership has already produced a range of die-cast models, and recently won 'Best Licensed Toys or Games Range' at the 2026 Licensing Awards.
• Quotes: F1's chief commercial officer Emily Prazer called the game a chance to "immerse themselves in the world of F1" and praised the previous die-cast reaction. Milestone's publishing director Andrea Loiudice said it was "an exciting milestone" and a testament to the trust placed in the studio.

Between the lines:

F1 has occasionally stepped outside its official game series, most notably with the Mario Kart-style F1 Race Stars in 2013. This Hot Wheels tie-in follows the same logic: a more casual, accessible entry point that introduces younger fans to the sport. The absence of a standalone F1 2026 game makes this collaboration even more important as a way to keep the championship present in the gaming market.

What's next:

The F1 Car Collection Pack launches in March 2027 across platforms. As F1 continues to expand its licensing portfolio, expect more crossovers between the real-world paddock and mainstream entertainment brands.