F1 and Hasbro Launch Monopoly Formula 1 Edition

Formula 1 has teamed up with board game giant Hasbro to release a Monopoly Formula 1 Edition, turning the classic property-trading game into a high-speed race around the championship calendar. Instead of buying streets, players select a team, move helmet tokens around a central track, and compete for drivers’ and constructors’ titles across 24 locations.

Why it matters:

The partnership underscores F1’s strategy under Liberty Media to extend the brand into gaming, entertainment, and lifestyle products. By adapting a globally recognized board game, the sport aims to attract casual fans and reinforce its presence beyond race weekends.

The details:

• Game mechanics: Traditional properties are replaced with race weekend locations. The “GO” square becomes a race-themed system where players earn championship points and aim for podium finishes.
• Winning conditions: The first player to complete the game wins the drivers’ championship; the player with the most total points takes the constructors’ title.
• Quotes: F1 chief commercial officer Emily Prazer called Monopoly “one of the most iconic board games,” while Hasbro president Billy Lagor said the edition captures “roaring engines, pit lane drama, and split-second strategy.”
• Availability: Global pre-order begins May 20, with full release on July 15.

What's next:

The Monopoly game joins a growing list of F1 crossovers, including video games and merchandise. As the sport’s audience expands, such collaborations are likely to become more frequent, offering new entry points for fans who may not watch every race.