Design Your Own F1 Circuit and Win Race Tickets with New AWS Online Experience

Formula 1 and Global Partner AWS have launched a new interactive digital experience allowing fans to design, create, customise, and share their own F1 circuit. Participants can enter a sweepstake to win race tickets.

Real-Time Race Track, powered by Amazon Nova AI, enables fans to design circuits of any shape and length using a mouse or touchscreen. Amazon Nova analyses each turn and straight, providing key metrics like top speed and lap times, along with two race strategies considering pit stops, tyre recommendations, and weather scenarios.

This feature offers fans insight into F1 team strategists' work and adds a strategic layer to circuit design.

Fans can also share an AI-generated retro racing poster of their circuit created with Amazon Nova Canvas.

Sweepstake Details:

• Prize: A trip to the 2026 British Grand Prix.
• Entry Deadline: July 16, 2025.
• Winner Selection: Random draw.

This initiative extends the Formula 1 and AWS partnership, established in 2018, which focuses on leveraging data to enhance both on-track competition and fan engagement. AWS's advanced analytics and AI translate the millions of data points generated per second from cars into valuable insights.

Jonny Haworth, Director of Commercial Partnerships at Formula 1, stated: "The 'Real-Time Race Track' experience exemplifies how we’re using cloud technology and AI to bring fans closer to the sport than ever before. We’re giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport."

Kristin Shaff, Global Director of Strategic Partnerships at AWS, added: "With today’s launch of the 'Real-Time Race Track' experience, we’re taking this approach to a new level of interactivity. Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tyre selection influence performance."