Daniel Ricciardo Hints at Ford Racing Partnership with Cryptic Post

Daniel Ricciardo has sparked speculation about a potential collaboration with Ford Racing after sharing a cryptic social media post.

Why it matters

The post comes as Ford is globally rebranding its motorsport programs from Ford Performance to Ford Racing, indicating a unified identity across various racing series. A high-profile figure like Ricciardo joining forces with the new brand could significantly boost its public launch and engagement.

The big picture

Ricciardo shared two photos on social media featuring himself leaning on a Ford Bronco Raptor, prominently displaying the new Ford Racing logo. The caption, "more around the corner," has fueled speculation among fans and media. While Ricciardo has largely stepped away from his F1 racing career since the 2024 Singapore Grand Prix, the expansive nature of the Ford Racing brand, covering F1, NASCAR, Hypercar, Supercars, Dakar, and US off-road programs, offers numerous avenues for collaboration beyond direct F1 involvement.

The details

• Ford's Rebrand: The shift from Ford Performance to Ford Racing unifies all global motorsport and high-performance road car activities under one umbrella.
• Ricciardo's History: Daniel Ricciardo has previous ties to Ford. He was part of Ford's F1 collaboration announcement with Red Bull Racing over two years ago. In February 2023, he drove a Gen2 Ford Mustang Supercar in Detroit as part of a Ford promotion when he was RBR's reserve driver.
• Cryptic Message: The phrase "more around the corner" strongly suggests an upcoming announcement or partnership, aligning with Ford Racing's new chapter.

What's next

An official announcement from either Daniel Ricciardo or Ford Racing is anticipated to clarify the nature of this hinted partnership. This collaboration could see Ricciardo take on various roles, from brand ambassador to participating in specific Ford Racing programs, leveraging his global appeal and motorsport expertise.