Charles Leclerc hits 1 million YouTube subscribers

Charles Leclerc has reached a major digital milestone as his personal YouTube channel surpassed 1 million subscribers. The Ferrari driver, who now boasts 1.47 million subscribers, has leveraged the platform to share behind-the-scenes content, piano performances, and insights into his personal brand, CL 16.

Why it matters:

Leclerc's social media dominance underscores his immense commercial appeal and ability to engage fans beyond the racetrack. As F1 continues to expand its digital footprint, drivers like Leclerc who cultivate strong personal brands are becoming invaluable assets to their teams and the sport's global growth.

The details:

• Golden Achievement: Leclerc celebrated the milestone with Google and YouTube executive Dan Oros, receiving a gold plaque for surpassing the 1 million subscriber mark.
• Viral Hits: His most viewed video, "Charles Leclerc: 24 Hours in Monaco," has amassed 10 million views. Other popular content includes a 48-hour training mission with the French Air and Space Force (3.6M views) and behind-the-scenes footage of his 2024 Monaco Grand Prix victory (3.4M views).
• Digital Footprint: His YouTube success is part of a broader social media empire, including 22.4 million Instagram followers, 4.6 million on TikTok, and 3.6 million on X.

Looking Ahead:

This digital milestone coincides with a critical period on track as Leclerc prepares for the 2026 season under new regulations.

• Ferrari has already unveiled its 2026 challenger, the SF-26, with Leclerc calling it "the first day of a new era."
• The team heads to Barcelona for private testing next week, followed by official test blocks in February ahead of the Australian Grand Prix in March.