Cadillac unveils first one‑off F1 livery for Miami Grand Prix

Cadillac has become the first Formula 1 team to unveil a one‑off livery for the Miami Grand Prix, celebrating its inaugural race on home soil. The new paint merges the team’s black‑and‑white identity with a bold red‑white‑blue accent, and both drivers sport Miami‑themed jumpsuits.

Why it matters:

The Miami GP offers one of the biggest U.S. TV audiences of the season, making it a prime stage for American brands. A unique livery turns the car into a moving billboard, amplifying Cadillac’s luxury‑performance image and helping the team attract sponsors ahead of the 2026 power‑unit overhaul.

The details:

• Rear wing: USA in red‑white‑blue on the endplates.
• Drivers' suits: Pérez and Bottas wear Miami jumpsuits with palm‑tree graphics.
• Livery layout: Black‑white base overlaid by a diagonal red‑white‑blue stripe from nose to sidepod.
• Launch timing: Unveiled day before practice, gaining media exposure during a weekend that draws over 3 million viewers.

What's next:

If the special livery resonates with fans, Cadillac could roll out city‑specific designs for other U.S. events or even adopt a rotating scheme each race. The move also hints that more teams may experiment with one‑off liveries, turning race weekends into high‑impact branding opportunities.