Cadillac Reportedly Signs Former Audi F1 Engine Chief Adam Baker

Cadillac has reportedly secured the services of former Audi Formula Racing CEO Adam Baker, a move that signals a significant step forward in their Formula 1 ambitions. Baker is set to become the Chief Operating Officer of Cadillac's new F1 engine factory.

Why it matters:

Cadillac is slated to enter F1 as a customer team for Ferrari next season, utilizing power units from the Scuderia until at least the end of the 2028 season. However, their ultimate goal is to become a full factory team by 2029, designing and supplying their own powertrains. This strategic hiring underscores their commitment to this long-term vision, even amidst ongoing discussions about future power unit regulations.

The Details:

• Key Appointment: According to Motorsport Magazin, Adam Baker has been tapped to lead Cadillac's engine factory as Chief Operating Officer.
• Factory Location: Cadillac plans to open its F1 engine factory next year near General Motors' Technical Center in Charlotte, North Carolina.
• Baker's Role: He will be tasked with building Cadillac's engine department from the ground up and will collaborate closely with Russ O'Blenes, General Motors' Performance Power Units CEO, in Charlotte.
• Regulatory Uncertainty: It remains unclear whether Cadillac will develop a powertrain under the current regulations, which are set to run until 2030, or prepare for potential future rule changes, such as a switch back to V10s or V8s. Talks are reportedly underway for an early change to the new power unit regulations.
• Strategic Rationale: The viability of designing an engine for only two seasons (if current regulations hold until 2030 and Cadillac aims for 2029) is being questioned. However, Cadillac's promise to become an Original Equipment Manufacturer (OEM) was a major factor in its acceptance onto the F1 grid.

Between the lines:

Adam Baker brings a wealth of relevant experience. He previously served as the FIA's safety director before moving to Audi, where he was instrumental in establishing their F1 engine department. His departure from Audi by 'mutual consent' earlier this year, following Mattia Binotto's takeover of Audi's F1 project, makes him a prime candidate for Cadillac's ambitious engine program. His expertise in setting up an engine division will be invaluable as Cadillac navigates the complex world of F1 powertrain development.

What's next:

Regardless of the final decision on power unit regulations, Baker's appointment is a critical step for Cadillac's F1 future. His leadership will be essential in building a competitive engine program that can propel Cadillac to become a legitimate factory team, ultimately shaping their long-term success in Formula 1.