Cadillac F1 Teases Tommy Hilfiger Merchandise Ahead of Livery Reveal

Cadillac's new Formula 1 team will launch its first Tommy Hilfiger merchandise line on February 5, followed by a high-profile car livery unveiling in Times Square and during the Super Bowl on February 8. The collaboration marks a significant step in the American team's brand-building efforts ahead of its grid debut in Australia on March 8.

Why it matters:

The partnership merges two iconic American brands at a critical moment, aiming to establish Cadillac's visual and commercial identity before its first race. In the highly commercial world of F1, a strong merchandise launch and striking livery reveal are key tools for generating fan interest and commercial momentum from day one.

The details:

• The Tommy Hilfiger x Cadillac merchandise collection will be released on February 5, 2026.
• The team's livery will be teased in New York's Times Square starting February 6.
• The full car design will be revealed in a television advertisement during the Super Bowl on February 8.
• Cadillac's first Grand Prix will be the Australian Grand Prix on March 8, 2026.
• The Tommy Hilfiger partnership was announced in June 2025, with both brands emphasizing a shared focus on bold design and iconic American style.

What's next:

The success of this initial merchandise drop and the public reception to the livery will be the first real indicators of Cadillac's market appeal as an F1 entity. All eyes will be on the Super Bowl ad spot—one of the most expensive and watched advertising events globally—to see if the team's design can make an immediate impact and justify the significant investment in its pre-debut marketing campaign.