Australian Grand Prix names Moët & Chandon as 2027 title sponsor

Moët & Chandon will become the Australian Grand Prix’s title sponsor for the 2027 race, replacing Qatar Airways. The announcement continues the event’s rotating sponsor strategy, which has seen a different brand each year since the pandemic.

Why it matters:

The deal bolsters the commercial strength of Melbourne’s Albert Park circuit and deepens Moët & Chandon’s F1 presence — the brand is already the series’ official champagne sponsor, a role it secured in 2025.

The details:

• Moët & Chandon takes over after Qatar Airways served as title partner for the 2026 race.
• Recent rotation: Heineken (2022), Rolex (2023-2024), Louis Vuitton (2025), Qatar Airways (2026).
• The champagne house has deep Australian GP roots, appearing on the podium from 1985 to 1997.
• Its Melbourne link goes back to 1888, when it first shipped to the city for the Centennial Exhibition.
• Australian Grand Prix Corporation CEO Travis Auld: “Moët & Chandon has long been synonymous with excellence, celebration and unforgettable moments, making them the perfect partner.”
• Moët & Chandon president Sibylle Scherer: “Melbourne holds a special place in our story. Australia is one of the world’s great Champagne markets.”

What's next:

The 2027 Australian Grand Prix will run April 1-4 as round three of the F1 season. Auld says the partnership will “set a new benchmark for luxury sporting experiences” at Albert Park. With F1’s regional popularity soaring, the deal gives both brands a high-profile stage to connect with a global audience.