Audi F1 Announces Major Partnership with Revolut Ahead of 2026 Debut

Audi F1 has announced a significant new partnership, with British fintech company Revolut becoming its title partner from the 2026 Formula 1 season. This strategic alliance marks a pivotal step as Audi prepares for its Grand Prix debut.

Why it matters

Audi's entry into Formula 1 is highly anticipated, and securing a major title sponsor like Revolut underscores the brand's commitment and the commercial appeal of its F1 project. This partnership aims to enhance fan engagement through innovative digital solutions and exclusive benefits for Revolut customers, aligning with Audi’s ambition to be a technologically relevant and sustainable investment in F1.

The big picture

Audi will take over the current Sauber team, with operations continuing in Switzerland while the new Audi power unit is developed in Germany. Jonathan Wheatley, the Sauber/Audi F1 team principal, emphasized the shared ethos of innovation. "This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport," Wheatley stated. Revolut will integrate its digital-first solutions across key operational areas, including financial and merchandise sales.

Team performance and future outlook

The team, currently known as Sauber, has shown impressive improvement under the leadership of Mattia Binotto (Chief Technical and Operating Officer) and Jonathan Wheatley. They have achieved five consecutive points-scoring results, including Nico Hülkenberg's first F1 podium at the British Grand Prix, marking Sauber’s best result since 2012. This strong performance provides a solid foundation as the team transitions to the Audi F1 era in 2026, coinciding with new chassis and engine regulations.