Aston Martin partners with Meccano for 1:8-scale F1 model

Aston Martin has announced a new licensing agreement with Meccano to launch a 1:8-scale model of the AMR25, scheduled for release in August 2026. This collaboration marks the first time a Formula 1 team has partnered with the construction brand, targeting adult fans with a premium building experience that mirrors the complexity of the actual race car.

Why it matters:

This partnership allows Aston Martin to diversify its merchandise strategy by tapping into the market for high-end engineering sets. As the Silverstone outfit undergoes a massive technical overhaul for 2026, engaging fans through sophisticated, interactive products helps sustain brand momentum and excitement off the track during a pivotal transition period.

The details:

• Meccano Pro Range: The model is part of the Meccano Pro line, specifically designed for experienced adult builders rather than children.
• Key Features: The set boasts high functionality, including working steering, a fully functioning engine, and a movable Drag Reduction System (DRS).
• Design Inspiration: Although released in 2026, the model is inspired by the team's 2025 challenger, the AMR25.
• Strategic Move: Executives highlighted that this deal translates the complexity of F1 engineering into a tangible experience, celebrating innovation and craftsmanship.

The big picture:

The announcement arrives as Aston Martin prepares for a crucial 2026 season characterized by new regulations and high-profile signings. With the team finalizing its power unit partnership with Honda and integrating incoming team principal Adrian Newey, the outfit is aiming to recover from a seventh-place finish in the 2025 constructors' standings. The team is set to unveil its 2026 contender on February 9, just two days before pre-season testing begins.