Aston Martin partners with Breitling, unveils special F1 edition watch

Aston Martin has announced a new multi-year partnership with Swiss luxury watchmaker Breitling, marked by the immediate launch of a special-edition timepiece. The collaboration will see the Breitling logo featured on the team's 2026 car and kit, signaling a union focused on precision engineering and design.

Why it matters:

This partnership aligns two brands with strong motorsport heritage, moving beyond simple sponsorship to a shared-values collaboration. For Aston Martin, securing a high-end partner like Breitling reinforces its premium brand positioning as it continues its long-term pursuit of a Formula 1 World Championship, adding a layer of prestige and cross-industry engineering synergy.

The details:

• The first product of the partnership is the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team edition watch.
• Its design incorporates the team's iconic racing green on the dial, accented with the lime green used on the AMR24 car.
• The watch features a lightweight titanium case and a carbon fibre dial, materials resonant with F1 technology.
• An open sapphire-crystal caseback reveals the Breitling Manufacture Caliber 01 movement.
• The caseback is engraved with 'One of 1959', a direct reference to the year Aston Martin first entered the Formula 1 World Championship.
• The watch is priced at £8,900 and is available for pre-order.

What's next:

The visual proof of the partnership will debut on the track with the launch of the AMR26 car on February 9. The Breitling logo will be prominently featured on the new challenger and across team kit. The collaboration represents a strategic brand alliance for Aston Martin, pairing its F1 ambition with Breitling's legacy of precision in a tangible product for fans and collectors.