Alpine Partners with Jeremy Clarkson's Farm for British GP

Alpine has teamed up with Jeremy Clarkson's Diddly Squat Farm to supply all food and drink for the British Grand Prix at Silverstone this weekend. The partnership tightens the bond between the Enstone-based team and its Oxfordshire neighbor, located just six miles from the factory.

Why it matters:

Formula 1 partnerships are typically dominated by global tech brands and automotive giants, so a collaboration centered on local agriculture stands out. The deal reinforces Alpine's British roots while giving Clarkson's farm prominent visibility at the sport's biggest home race, building on a mutual appreciation that has already played out on the podium.

The details:

• Full Catering: Diddly Squat Farm, co-founded by Clarkson and Lisa Hogan, will handle all food, produce, condiments, and beverages for Alpine across the Silverstone weekend.
• Past Precedent: Alpine has twice celebrated podiums by sampling the farm's Hawkstone drinks, first after the 2023 Monaco Grand Prix and again following the 2024 São Paulo round.
• Local Push: Alpine managing director Steve Nielsen stressed the importance of promoting British farming to the local area, noting that farmland surrounds the team's Enstone base.
• Mutual Support: Clarkson has publicly backed the Alpine squad for several years, making the commercial tie-up a natural extension of an existing relationship rather than a cold corporate transaction.

The big picture:

At a time when F1 is working to sharpen its sustainability credentials and community relevance, Alpine's decision to source locally for its home race carries symbolic weight. It frames the team as an embedded part of the British countryside ecosystem, not just a racing outfit passing through Silverstone.