Wolff: Mercedes Lost Sponsors Over Antonelli Signing, Now Reaping Rewards

Toto Wolff has revealed that Mercedes lost two sponsors because of the team's decision to sign Kimi Antonelli for the 2025 season. The disclosure came as Antonelli clinched the 2026 world championship at the Mexico Grand Prix, vindicating Mercedes' bold bet on the young Italian. Wolff described the decision as a "calculated risk" and said the team always stood behind it, even when voices of doubt grew louder during Antonelli's rookie season.

Why it matters:

The revelation underscores the high-stakes gamble Mercedes took by promoting Antonelli straight from Formula 2, especially after losing Lewis Hamilton to Ferrari. It also highlights the pressure young drivers face and the courage required to trust raw talent over immediate results.

The details:

• Wolff told Sky Sports that two sponsors left because they doubted Antonelli, asking, "Kimi Antonelli, who is this kid supposed to be?"
• When Hamilton confirmed his Ferrari move, Wolff immediately knew Antonelli was the answer, citing his dominant junior record in F4 and Formula Regional.
• Despite a tough 2024 F2 season and a nine-race point-less streak in 2025, Wolff and Mercedes CEO Ola Källenius never wavered.
• The departed sponsors are believed to be Tommy Hilfiger and Puma, though Wolff didn't name them.

What's next:

With Antonelli now a world champion, Mercedes' calculated risk has paid off. The team can expect renewed sponsor interest and will focus on defending the title in 2027.