Who Manages Whom in F1? The Key Players Shaping Driver Careers

Behind the glitz and glamour of Formula 1, a group of influential managers are the power brokers shaping the careers of the world's elite drivers. These key figures handle everything from multi-million dollar contract negotiations to personal branding, playing a pivotal role in a driver's success on and off the track. The landscape is a diverse mix of former drivers, family members, and seasoned professional agencies, all vying to secure the best possible future for their clients.

Why it matters:

A driver's manager can be the difference between a championship-contending seat and a career on the sidelines. In a sport where contracts are worth tens of millions and a single move can define a legacy, the right guidance is paramount. These relationships dictate driver market movements, influence team dynamics, and ultimately help shape the competitive balance of the entire grid.

The details:

The world of F1 management is a fascinating tapestry of relationships, with several distinct trends emerging across the grid:

• The Driver-to-Mentor Pipeline: A significant number of drivers are guided by former racers who understand the unique pressures of the sport.
  • Mark Webber (JAM Sports Management) guides Oscar Piastri, continuing a trend of former drivers shepherding the next generation.
  • Fernando Alonso (A14 Management) not only manages his own affairs but also represents rising star Gabriel Bortoleto, creating a fascinating dynamic as they become teammates at Aston Martin.
  • Formula E driver Oliver Rowland mentors young Red Bull prospect Arvid Lindblad.
• Keeping it in the Family: For some, the most trusted advisors are those with the deepest personal connections.
  • Raymond Vermeulen, who once managed Jos Verstappen, continues his role with four-time World Champion Max, showcasing a long-standing family trust.
  • Red Bull junior Isack Hadjar is managed by his mother, Randa, highlighting a more personal approach to career management.
  • Carlos Onoro Sainz, cousin of Carlos Sainz, has been instrumental in the Williams driver's career since 2017.
• The Seasoned Professionals: Many drivers rely on established agencies and individuals with deep roots in the motorsport business.
  • Marc Hynes has a long-standing relationship with Lewis Hamilton, having first worked together in 2015 and recently reuniting to manage his move to Ferrari.
  • George Russell works with Harry Soden of Infinity Sports Management, with Mercedes also playing a role in his representation.

Looking ahead:

As the 2026 season looms with massive regulatory changes, the role of these managers becomes even more critical. Navigating the volatile driver market and securing the best possible packages for their clients will be a testament to their skill. The intricate web of relationships—from family ties to friendly rivalries between managers—will undoubtedly continue to influence the headlines and the shaping of the F1 grid for years to come.