
Usain Bolt in talks to invest in Formula E team
Eight-time Olympic gold medalist Usain Bolt has revealed he is in active discussions to become an investor in a Formula E team, joining a growing trend of celebrities entering motorsport ownership. The sprinting legend, a long-time supporter of the all-electric championship, confirmed talks are underway to find the right team and structure for a potential deal.
Why it matters:
The potential investment by one of the world's most recognizable athletes represents a significant vote of confidence in Formula E's commercial growth and sustainability mission. Bolt's global profile could attract a new, broader audience to the series, mirroring the impact other celebrity investors have had in F1 and MotoGP. His involvement would further blur the lines between elite sports and motorsport ownership.
The details:
- Bolt exclusively confirmed the investment talks during an ABB event ahead of the Miami E-Prix, though he did not name a specific team.
- He cited Formula E's growth and its focus on clean energy and environmental sustainability as key factors driving his interest.
- The 39-year-old is no stranger to the series, having driven a Formula E car in Mexico City two years ago and regularly attending events.
- His move follows a notable trend, with actor Idris Elba becoming a strategic investor in the Cupra Kiro team earlier this year.
- Bolt emphasized that the process is about "getting the right team and the right people together" to make a successful entry.
What's next:
While talks are ongoing, no timeline or specific team target has been announced. Bolt and his management team will continue evaluating opportunities, with the athlete stating the final decision hinges on ensuring it's "the right move." If completed, the investment would solidify Formula E's position as a destination for high-profile investors looking to align with a forward-thinking, sustainable global sport.
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