Toto Wolff's IWC Watch Heads to Charity Auction with Six-Figure Estimate

An IWC Schaffhausen Big Pilot's Watch Shock Absorber XPL, notably worn and shock-tested by Mercedes Formula 1 team principal Toto Wolff, is set for auction by Bonhams for Laureus Sport For Good. The limited-edition timepiece, one of only 100, is estimated to fetch between CHF80,000 and CHF200,000 (£74,943-187,358). Its unique story, tied to a viral F1 moment and Wolff's personal testing, makes it a highly coveted item for collectors and F1 enthusiasts alike, with all proceeds benefiting children's sports charities.

Why it matters:

• This auction offers a rare opportunity for collectors to own a piece of Formula 1 history with a direct connection to one of the sport's most influential figures, Toto Wolff.
• Beyond its horological significance, the watch's sale directly supports Laureus Sport For Good, a charity dedicated to using sports for positive social change, highlighting the philanthropic side of the F1 community.

The Details:

• The watch is an IWC Schaffhausen Big Pilot's Watch Shock Absorber XPL, part of a limited run of just 100 pieces worldwide.
• It was worn by Toto Wolff during the Singapore Grand Prix weekend at the Marina Bay Street Circuit, where Mercedes' George Russell secured a victory from pole position.
• The inspiration for the watch's design and its SPRIN-g PROTECT shock-absorber system came from Wolff's viral moment at the 2021 Saudi Arabian Grand Prix, where he famously slammed his headset, with a prototype of the watch remaining undamaged.
• The auction package includes the watch and a Mercedes polo shirt signed by Toto Wolff.
• Bidding will be conducted online via the Bonhams website from October 15 to October 25, 2025, culminating during the Laureus Charity Night in Zurich.
• All proceeds from the sale will go to the Laureus Foundation Switzerland, which annually supports over 20,000 children in Switzerland through social sports projects.

Between the lines:

• This isn't the first time an IWC watch associated with Toto Wolff has gone to auction for charity; a previous collaboration in 2022 raised £160,000, demonstrating strong market interest and a successful model for fundraising.
• The collaboration between IWC Schaffhausen, Bonhams, and Laureus Sport For Good underscores the growing trend of luxury brands and high-profile sports figures leveraging their platforms for philanthropic endeavors.
• The 'shock-tested' aspect, directly linked to Wolff's on-track reactions, adds a unique, personal narrative to the timepiece, likely increasing its appeal and value to bidders.

What's next:

• The auction is expected to draw significant international attention from watch collectors and Formula 1 fans, potentially setting a new benchmark for F1 memorabilia and luxury watch charity auctions.
• The success of this auction will further solidify the partnership between IWC Schaffhausen and the Mercedes-AMG Petronas Formula One Team in future charitable initiatives.