Toto Wolff appoints Bradley Lord as Mercedes Deputy Team Principal

Mercedes has promoted long‑time chief communications officer Bradley Lord to deputy team principal, placing him alongside Toto Wolff at the helm of the Brackley outfit. The change, effective immediately, is framed as a way to spread leadership duties as the team’s scale and the sport’s global footprint continue to grow.

Why it matters:

• Adding a deputy gives Wolff a senior partner for day‑to‑day operations, freeing him to focus on strategy and the wider Mercedes‑Daimler business.

The details:

• Lord joined Mercedes in 2011 after serving as Renault’s head of communications, later becoming chief communications officer.
• He has acted as the official team representative on TV and at press conferences for several seasons.
• The appointment takes effect at the Japanese Grand Prix; Mercedes said it ‘strengthens the organisation at a time of sustained growth’ and mirrors the leadership model used by other top teams.

What’s next:

• Lord will keep handling media duties while also taking a more active role in race‑weekend decision‑making and internal coordination.
• The expanded leadership team may prompt further structural tweaks as the sport evolves, and observers will watch if this translates into on‑track performance gains for Mercedes.